From the beginning of the process, we wanted to incorporate the years of experience and experimentation into an artistic reflection of the MetalĀ°Rings product range. We found a strong connection, both metaphorical and historical, between iron and their favorite material, silver. Silver is used as a reference point for both the indexing and the artistic connotation of the jewelry.
The final result is an effective tool for international launches, events and a product that communicates the ambitions and target values of the Artisan and Metal world, of the Alternative, Goth, Material, Mood, Circle, Recyclable world, all declinable to generic but at the same time very specific market clusters.
