With its first product range young Norvegian cosmetics label Oslo_FadeĀ® wished for a packaging solution that stands out in between the variety of rather generic Ā»apothecaryĀ« looking brands. The goal was to set a clear statement not just with the products itself but also on its look, the material sustainability and overall quality while addressing a crowd that is confident, aware and uncompromising when it comes to skincare.
For the packaging design of Oslo_FadeĀ® , two contradictory aspects were blended together: The clean pure and the rough wild that can be seen as the nature in all of us. Therefore the visual profile was set on balance and discontinuity to emphasize the uncompromising brand approach. The fades black and white, special detailed typography, custom-made glyph extensions and icons became the collective tone of voice. An abstract mountain symbol for each product breaks the white purity of the containers. Silkscreen print, wrapping paper and product tags on haptic Federigoni Constellation paper finished off a successful product premiere.
